What is Customer-Driven Marketing Strategy?

Without a successful customer-driven marketing strategy, your business will struggle to reap the potential benefits of targeting customers. Or, your business may not even know how to optimize segmenting and targeting customers because of the overwhelming amount of customer data available today.

Acquiring a new customer can cost five times more than retaining an existing customer. Additionally, loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. In other words, by focusing on retaining your existing customers, you can increase your profits. To focus on your customers, your business needs accurate data.

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3 Incredible Sales Tips in 2021

Selling is hard. Especially when a business is at the beginning of the growing stage and needs more profit to grow faster. The three sales tips below help your business increase profit by increasing the engagement of existing customers and increasing the leads.

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How to Choose the Best Customer Data Platform (CDP) in 2021

Whether you sell B2C or B2B, the behaviors and preferences of your customers change from time to time. It’s vital to understand customers in order to increase customer satisfaction and bring success to customers. Finding the right CDP for your business isn’t an easy process. This is why we decided to put together this guide to help you easily identify and choose the best Customer Data Platform for your business.

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What Are the Different Types of Customer Data?

Customer data is the most valuable asset any business has. It provides different opportunities thanks to the broad spectrum of information it encompasses about the people and businesses your company serves. Customer data is any information about customers businesses collect to understand, communicate and engage with customers.

Customer data is categorized into various classifications depending on the point of view. Following you will learn more about these categories and how your business can approach and use them.

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What are the differences between CDP, CRM, DMP?

Modern marketing relies on data. Marketers strive to send the right message at the right time to the right segment of customers. Customer Data Platform (CDP), Customer Relationship Management (CRM), and Data Management Platform (DMP) are powerful tools in a marketer’s arsenal. They empower data-driven marketing. But what are the differences between these tools? Read one to know the differences and how you can choose between them.

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How Can You Build Customer Loyalty on Shopify Website

Customer loyalty is the most essential ingredient of any growing business. Customer loyalty can be a significant game-changer for any growing e-commerce business. By increasing customer retention by 5%, you can increase your profits by 25% to 95%. Also, your current customers spend up to 67% more than new customers. This is why you should actively build customer loyalty on your Shopify website. This article gives you simple follow-through steps to do so.

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How a SaaS Startup Enables Customers to Succeed With Formaloo

Growing SaaS startups use Formaloo to decrease churn rates and increase customers’ lifetime value. The SaaS startup in this case study is an email and messenger marketing platform based in New York. Read on to see how this SaaS startup enables customers to succeed.

This startup had more than 1,000 active customers when they signed up to use Formaloo, and that’s where Formaloo shines! This amount of customers and anything more than 1,000 active customers gives Formaloo enough fuel to do its magic.

Industry: SaaS

Location: New York

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