What is Customer-Driven Marketing Strategy?

Without a successful customer-driven marketing strategy, your business will struggle to reap the potential benefits of targeting customers. Or, your business may not even know how to optimize segmenting and targeting customers because of the overwhelming amount of customer data available today.

Acquiring a new customer can cost five times more than retaining an existing customer. Additionally, loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. In other words, by focusing on retaining your existing customers, you can increase your profits. To focus on your customers, your business needs accurate data.

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3 Incredible Sales Tips in 2021

Selling is hard. Especially when a business is at the beginning of the growing stage and needs more profit to grow faster. The three sales tips below help your business increase profit by increasing the engagement of existing customers and increasing the leads.

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How to Choose the Best Customer Data Platform (CDP) in 2021

Whether you sell B2C or B2B, the behaviors and preferences of your customers change from time to time. It’s vital to understand customers in order to increase customer satisfaction and bring success to customers. Finding the right CDP for your business isn’t an easy process. This is why we decided to put together this guide to help you easily identify and choose the best Customer Data Platform for your business.

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What is Gamification Marketing?

Customer retention is king for every business. According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Creative marketing strategies help businesses bring customer engagement. As a result of increased customer engagement, customer retention increases and business revenue grows. Gamification marketing is a very popular and effective strategy between businesses to retain customers and reduce churn.

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What Are the Different Types of Customer Data?

Customer data is the most valuable asset any business has. It provides different opportunities thanks to the broad spectrum of information it encompasses about the people and businesses your company serves. Customer data is any information about customers businesses collect to understand, communicate and engage with customers.

Customer data is categorized into various classifications depending on the point of view. Following you will learn more about these categories and how your business can approach and use them.

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5 Best Online Form Builder Apps and Tools in 2021

There are so many ways to build an online form and collect data. Therefore, many websites and applications are providing sets of various features. It’s usually hard to choose the best online form builder application or website. To save you time and help you choose the right one, we tested more than 30 online form builder websites and mobile applications. We have pinpointed the important differences between these 30 apps and tools. Here are the 5 best online form builder apps and tools in 2021.

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What are the differences between CDP, CRM, DMP?

Modern marketing relies on data. Marketers strive to send the right message at the right time to the right segment of customers. Customer Data Platform (CDP), Customer Relationship Management (CRM), and Data Management Platform (DMP) are powerful tools in a marketer’s arsenal. They empower data-driven marketing. But what are the differences between these tools? Read one to know the differences and how you can choose between them.

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How Can You Build Customer Loyalty on Shopify Website

Customer loyalty is the most essential ingredient of any growing business. Customer loyalty can be a significant game-changer for any growing e-commerce business. By increasing customer retention by 5%, you can increase your profits by 25% to 95%. Also, your current customers spend up to 67% more than new customers. This is why you should actively build customer loyalty on your Shopify website. This article gives you simple follow-through steps to do so.

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How to Collect Customers’ Data In Shopify Storefront Page for Free

For every up and running business, it’s vital to collect customers’ data and analyze it according to the requirements and needs of the business. Analyzing the customers’ data helps the business keep in touch with them at the right time and with the right propositions. In this article, you will learn how you can add forms to your Shopify storefront page and collect customers’ data in Shopify.

Adding your form to Shopify store is just a few steps.

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How to Add Gamification to Your Shopify Business

You may have heard about businesses that have succeeded in getting fabulous results using gamification strategy in their business. In this article, you will learn how to easily add gamification to your Shopify business.

Gamification has existed in many areas of life for as long as civilization has existed. Remember when Mary Poppins said: “In every job that must be done, there is an element of fun. You find the fun and SNAP! the job’s a game!” She knew all the way back in the 1960s that anything could be turned into a fun activity by making it into a game.

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