What is a Customer Data Platform?

We’re living in a world where customers interact with every brand through various channels. It may be through the website, social media, support helpdesk, blog, online reviews, ads, emails, etc. How can brands keep up with all these customer touchpoints? How can they build a unified customer experience through every touchpoint? It happens with a Customer Data Platform or CDP. Customer Data Platforms deliver a unique, unified view into your customers’ minds and needs. But how? Read on to learn more.

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How to Make Smart Business Decisions

In business, the smart model of decision-making is an important concept for drawing conclusions. You might have heard about this model in which the “S” stands for specific or significant information, the “M” is for measurable or meaningful data, the “A” is for agreed-upon or actionable intelligence, as well as achievable standards, the “R” is for relevant information, as well as realistic goals, and the “T” is for time, as in the amount of time needed to make decisions and reach goals. But how could you use this concept in your business to grow even faster? In this article, I’ll show you how you can apply the SMART method in the form of 5 keys to making smart business decisions.

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