What is omnichannel marketing?

Omnichannel is the idea of efficiently using all of your channels to create a unified experience for your customers. In omnichannel marketing, you track and analyze the behavior of your customers through your sales funnel. Then you will be able to provide a personalized customer experience with a seamless message that adjusts to your customer.

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What are the differences between CDP, CRM, DMP?

Modern marketing relies on data. Marketers strive to send the right message at the right time to the right segment of customers. Customer Data Platform (CDP), Customer Relationship Management (CRM), and Data Management Platform (DMP) are powerful tools in a marketer’s arsenal. They empower data-driven marketing. But what are the differences between these tools? Read one to know the differences and how you can choose between them.

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How to Collect Customers’ Data In Shopify Storefront Page for Free

For every up and running business, it’s vital to collect customers’ data and analyze it according to the requirements and needs of the business. Analyzing the customers’ data helps the business keep in touch with them at the right time and with the right propositions. In this article, you will learn how you can add forms to your Shopify storefront page and collect customers’ data in Shopify.

Adding your form to Shopify store is just a few steps.

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How to Add Gamification to Your Shopify Business

You may have heard about businesses that have succeeded in getting fabulous results using gamification strategy in their business. In this article, you will learn how to easily add gamification to your Shopify business.

Gamification has existed in many areas of life for as long as civilization has existed. Remember when Mary Poppins said: “In every job that must be done, there is an element of fun. You find the fun and SNAP! the job’s a game!” She knew all the way back in the 1960s that anything could be turned into a fun activity by making it into a game.

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The Secret Behind the Growth of E-Commerce Businesses

In addition to goodwill and idea, customers’ satisfaction is always at the center of nowadays growth of e-commerce businesses. But could you ensure the satisfaction that leads to loyalty and long-term satisfied customer relationships? 

We used to have little bakery shops where the owner was your childhood friend or the father of your best friend. The good connection, awareness about your preferences, growing interests, or difficulties were part of the visit to the shop.

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Less is more! How to benefit from your customers’ data

The main problem nowadays is that the amount of data we gain or that is created – and that’s the same in every sector – is enormously huge. The customers’ data you have collected in your business should provide you with some knowledge that helps you to make better decisions.

The new data often replaces the old data or makes older data invalid. Therefore all new links and analytics have to be created continuously in order to keep up with the changes and insights we gain from new data and every day we have to re-think the decisions in order to make valid decisions. 

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