What is omnichannel marketing?

Omnichannel is the idea of efficiently using all of your channels to create a unified experience for your customers. In omnichannel marketing, you track and analyze the behavior of your customers through your sales funnel. Then you will be able to provide a personalized customer experience with a seamless message that adjusts to your customer.

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What is a Customer Data Platform?

We’re living in a world where customers interact with every brand through various channels. It may be through the website, social media, support helpdesk, blog, online reviews, ads, emails, etc. How can brands keep up with all these customer touchpoints? How can they build a unified customer experience through every touchpoint? It happens with a Customer Data Platform or CDP. Customer Data Platforms deliver a unique, unified view into your customers’ minds and needs. But how? Read on to learn more.

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How to Become a Profitable Shopify E-Commerce?

Increasing profits as an e-commerce store can be a very exhausting job. If you’re interested in getting into the action and reaching the profit your business deserves to make, you might not know where to begin. If that sounds like you – take a breath and relax. In this post, we’re going to examine the steps you need to go through to set up a profitable Shopify e-commerce store.

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How to Make Smart Business Decisions

In business, the smart model of decision-making is an important concept for drawing conclusions. You might have heard about this model in which the “S” stands for specific or significant information, the “M” is for measurable or meaningful data, the “A” is for agreed-upon or actionable intelligence, as well as achievable standards, the “R” is for relevant information, as well as realistic goals, and the “T” is for time, as in the amount of time needed to make decisions and reach goals. But how could you use this concept in your business to grow even faster? In this article, I’ll show you how you can apply the SMART method in the form of 5 keys to making smart business decisions.

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4 Strategies to Make More Money From Your Shopify Website

Today, most entrepreneurs who want to sell online use online e-commerce platforms such as Shopify. But increasing sales and making more money out of your online store could be a little tricky. You will need effective tools that help you increase the performance of your online store. In this article, I’ll go through the three steps you need to take to make more money from your Shopify website.

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How to Increase the Frequency of Transactions Per Customer in Your E-Commerce?

You may have heard the importance of retaining customers and how they can be a game-changer to increasing sales and profit. 80% of your future profits will come from just 20% of your existing customers. Therefore, it’s critical to focus on customer retention to increase sales and profits. In this article, I’ll describe how you can increase the frequency of transactions per customer in your e-commerce, in other words, increase sales.

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What is Customer-Driven Marketing Strategy?

Without a successful customer-driven marketing strategy, your business will struggle to reap the potential benefits of targeting customers. Or, your business may not even know how to optimize segmenting and targeting customers because of the overwhelming amount of customer data available today.

Acquiring a new customer can cost five times more than retaining an existing customer. Additionally, loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering. In other words, by focusing on retaining your existing customers, you can increase your profits. To focus on your customers, your business needs accurate data.

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3 Incredible Sales Tips in 2021

Selling is hard. Especially when a business is at the beginning of the growing stage and needs more profit to grow faster. The three sales tips below help your business increase profit by increasing the engagement of existing customers and increasing the leads.

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How to Choose the Best Customer Data Platform (CDP) in 2021

Whether you sell B2C or B2B, the behaviors and preferences of your customers change from time to time. It’s vital to understand customers in order to increase customer satisfaction and bring success to customers. Finding the right CDP for your business isn’t an easy process. This is why we decided to put together this guide to help you easily identify and choose the best Customer Data Platform for your business.

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What is Gamification Marketing?

Customer retention is king for every business. According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Creative marketing strategies help businesses bring customer engagement. As a result of increased customer engagement, customer retention increases and business revenue grows. Gamification marketing is a very popular and effective strategy between businesses to retain customers and reduce churn.

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