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What are the differences between CDP, CRM, DMP?

Modern marketing relies on data. Marketers strive to send the right message at the right time to the right segment of customers. Customer Data Platform (CDP), Customer Relationship Management (CRM), and Data Management Platform (DMP) are powerful tools in a marketer’s arsenal. They empower data-driven marketing. But what are the differences between these tools? Read one to know the differences and how you can choose between them.

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How Can You Build Customer Loyalty on Shopify Website

Customer loyalty is the most essential ingredient of any growing business. Customer loyalty can be a significant game-changer for any growing e-commerce business. By increasing customer retention by 5%, you can increase your profits by 25% to 95%. Also, your current customers spend up to 67% more than new customers. This is why you should actively build customer loyalty on your Shopify website. This article gives you simple follow-through steps to do so.

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How a SaaS Startup Enables Customers to Succeed With Formaloo

Growing SaaS startups use Formaloo to decrease churn rates and increase customers’ lifetime value. The SaaS startup in this case study is an email and messenger marketing platform based in New York. Read on to see how this SaaS startup enables customers to succeed.

This startup had more than 1,000 active customers when they signed up to use Formaloo, and that’s where Formaloo shines! This amount of customers and anything more than 1,000 active customers gives Formaloo enough fuel to do its magic.

Industry: SaaS

Location: New York

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How a Fashion E-Commerce Boosts Their Revenue By 31.7% Every Month

E-commerce businesses use Formaloo to get striking results in their revenue. The fashion e-commerce in this case study is based in Paris, France, and was founded in June of 2018 to offer trendy yet sustainable fashion products to consumers. Read on to see how this fashion e-commerce boosts their revenue.

Industry: Retail

Location: Paris, France

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How to Collect Customers’ Data In Shopify Storefront Page for Free

For every up and running business, it’s vital to collect customers’ data and analyze it according to the requirements and needs of the business. Analyzing the customers’ data helps the business keep in touch with them at the right time and with the right propositions. In this article, you will learn how you can add forms to your Shopify storefront page and collect customers’ data in Shopify.

Adding your form to Shopify store is just a few steps.

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How to Add Gamification to Your Shopify Business

You may have heard about businesses that have succeeded in getting fabulous results using gamification strategy in their business. In this article, you will learn how to easily add gamification to your Shopify business.

Gamification has existed in many areas of life for as long as civilization has existed. Remember when Mary Poppins said: “In every job that must be done, there is an element of fun. You find the fun and SNAP! the job’s a game!” She knew all the way back in the 1960s that anything could be turned into a fun activity by making it into a game.

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The Secret Behind the Growth of E-Commerce Businesses

In addition to goodwill and idea, customers’ satisfaction is always at the center of nowadays growth of e-commerce businesses. But could you ensure the satisfaction that leads to loyalty and long-term satisfied customer relationships? 

We used to have little bakery shops where the owner was your childhood friend or the father of your best friend. The good connection, awareness about your preferences, growing interests, or difficulties were part of the visit to the shop.

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Less is more! How to benefit from your customers’ data

The main problem nowadays is that the amount of data we gain or that is created – and that’s the same in every sector – is enormously huge. The customers’ data you have collected in your business should provide you with some knowledge that helps you to make better decisions.

The new data often replaces the old data or makes older data invalid. Therefore all new links and analytics have to be created continuously in order to keep up with the changes and insights we gain from new data and every day we have to re-think the decisions in order to make valid decisions. 

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Shopify Forms: 4 Tips To Create A Form With High Conversion Rates

Forms are the most powerful gateway for businesses to collect data. And the most important data for businesses is customers’ data. But if your form doesn’t check some important criteria, people will not necessarily fill it out. Read on to learn more about how you can build a form with high conversion rates.

To help you build the right forms on your Shopify website, we have created a thorough guide that covers the most crucial standards to build forms with high conversion rates and collect important data through your forms.

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The origin of Formaloo: An interview with two of Formaloo’s co-founders

In this episode, Annika interviews two of Formaloo’s four co-founders, Farokh Shahabi & Mehrnoosh Barartpour, about why they started Formaloo in the first place and what are their plan for the future of Formaloo. 

In this episode, Formaloo’s co-founders talk about how they want to change the future of data analytics and how did they turn this into a successful and growing business. 

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